Field notes
Field notes
Challenging Gender Norms: From Historical Literature to Technological Frontiers

Conversation with Jooyoung Oh

Jooyoung Oh began her journey into fine art and design at Hongik University, specialising in visual design and art technology. Her final year project combined video art and photographic digitisation, replicating computer processes to bridge traditional and digital art forms. She continued her studies at Korea Advanced Institute of Science and

Technology (KAIST), where she explored large-scale visual environments. In 2015, she introduced Recallgraphy: A Photomosaic Image Browsing System for group shared DB, where she combined 99 monitors into a single visual display, merging engineering and artistic expression to create immersive experiences.

In 2017, she participated in a researcher residency at the Asia Culture Center (ACC). Collaborating with other artists, she documented their processes and explored how artificial intelligence (AI) could critique and interpret art differently from human perspectives in her work <BirthMark>. This work highlighted AI’s potential to expand artistic expression and reveal new dimensions of creativity.

Addressing gender dynamics in technology, Oh notes the male-dominated technological world and the challenges women face therein, such as online harassment and the abuse of deepfake technology. Her work advocates for technological ethics and the need to create safer and more inclusive digital spaces.

A recent project <Literary Girls> focuses on her grandmother, a writer in the 1970s whose literary pursuits were sacrificed to societal norms. Despite her achievements, her grandmother rarely shared her work. This inspired Oh to consider how technology could have supported her grandmother’s writing and how contemporary female artists can empower each other through peer review and community engagement.

During the COVID-19 pandemic, Oh transitioned into game design, creating narratives that reflected the virus’s contagious impact. Her project, <𝙎𝙘𝙤𝙥𝙚 𝙤𝙛 𝙩𝙝𝙚 𝘾𝙡𝙤𝙪d>(2021), demonstrates the power of interactive media to address complex social and economic changes.

As of 2025, Oh is contemplating Korea’s rapid technological advancements, such as drone taxis, while emphasising the need to balance innovation with ecological and human values. Her work with AI aims to uncover overlooked narratives in mainstream media, advocating for inclusive and responsible technological applications.

Jooyoung Oh’s project merges art, technology, and gender studies to challenge traditional boundaries and promote a more inclusive society. By exploring the intersections of these fields, she advocates for technology as a tool for artistic expression and social progress, addressing contemporary challenges with creativity and reflection.

Artwork


Literary Girl 1974 Bot (2024)
Chatbot, PC, Keyboard, Mouse, Seoul

 


Literary Girl AI: Project installation view (2024)
Speaker, Voice Drama, Chatbot, Image Archives, Seoul

About Jooyoung Oh

Jooyoung Oh (b.1991) explores the limits and alternative potentials of contemporary science and technology, using interactive technologies like gaming and AI chatbots, grounded in research. Recently, she presented the biomimetic AI drone Kestrel Drone (ZER01NE Day, 2022) and Young Bird Care Center (Museum of Contemporary Art Busan, 2023), replacing technology users with “birds” to provide care, themed around climate crisis, mobility technologies, and environmental resources. Her solo exhibitions include 《View from out of place》(Space illi, 2022), 《Realizing What I Don’t Know》(Place Mak2, 2020), 《Dice Game》(Nam June Paik Art Center, 2020), and she participated in several group exhibitions like 《To You: Your Direction》(Arko Art Center, 2022), 《Onlife》(Gyeongnam Art Museum, 2022), and 《Games and Art》(Daejeon Museum of Art, 2021).